13. October 2011 11:45
No matter where I go when donning the Voalté scrubs, people stare, and often times (while smiling) ask, "What's with the pink pants?"
This is especially true when attending events such as trade shows, networking meetings, conferences, or even vendor fairs. Curious parties from both IT and clinical pass by to see, use, and demo our unique clinical communication tool – Voalté One.
In addition to Voalté, other vendors are in attendance as well, however, the usual suspects are typically in suit and tie, and as always, my colleagues and I stick out like a horse in a herd of ponies in our pink pants.
So, what's with the pink pants you ask?
It’s not only an expression of our quirky personality and the spunk that we bring to the healthcare industry, but also an external view to what differentiates us as a Company. When we first set-off to start Voalté, we turned to our development partners for some guidance. One of the overlying themes was that there wasn’t a Company that provided exceptional customer service. What we quickly recognized was that there was no Disney, Starbucks or Zappos in terms of the service experience provided by traditional healthcare vendors, and knew that this would be Voalte's opportunity to clearly differentiate itself – which we have.
Our mission is to set a new standard in point-of-care communications, and a key component of this mission, if not THE key component, is the user experience. Part of this experience is our company uniform (i.e. the pink pants and black scrub top) so that besides being memorable in events such as the ones above...we’re also easily identifiable and accessible when we’re out at your hospital during each phase of go live, clinical training and support, or when your Voalté Care Specialist comes back in each and every week to make his or her rounds. It’s part of our promise to make sure that your Voalté experience is nothing short than exceptional.