
The email felt like a punch right to the gut…
“Trey,Thanks for your time the last few months. We think Voalté has a great product and bright future. However, at the current time, we would like to wait 6-12 months to see how the mobile communication market plays out. Please stay in touch.”
– CTO – Major Academic Hospital
In other words…
“Trey,Thanks for your time the last few months. We think Voalté has a great product and bright future. However, another company [let’s just call them Big Red] has promised us similar functionality in the next 6-12 months. Even though, realistically, it will take them 18 – 24 months, we would prefer to wait. Please stay in touch in case we need a fall back option.”
– CTO – Major Academic Hospital
It was the first time our company had been “FUD”ed (Fear, Uncertainty, Doubt), and hopefully, it will be the last.
This blog, however, is not about the customers who want to “wait for the market to develop.” This blog is a thank you – a giant, passionate, enthusiastic THANK YOU to the innovators, the early-adopters, and the visionaries.
Here is a little insight into what happens when you send us the signed contract (or purchase order, or letter of intent, or practically anything signed that states we are selected as the winning vendor).
First of all, you are not a name on a forecast, a number in Excel, or some line item in the regional plan. You are a celebration in our company. We set up meetings to discuss your workflow, your infrastructure - every last detail of the project and what we can do to exceed your expectations.
When a new customer signs with Voalte- you can feel a change in the air of our office. The engineers are more engaged - instead of staying in the office until 6PM, they are here until 10PM. Your faith in us, more than anything else, fuels our innovation.
We realize it is hard to go against the grain, it is hard to stand up in a board room and say, “We are taking a leap of faith on this company, we are not going with ’the big guy’, we are going with Voalte.”
This blog is a thank you to the early adopter… and that thank you should not only be coming from us, the start-up, but from the rest of your peers. Your support is what enables us to keep building innovative products, shattering the norm, and driving disruptive change in a market that needs it more than ever.
Remember- think BIG – and support small (small companies that is!).