We have all heard the saying “Nobody does everything well.” Personally, I embody that observation. Written and verbal communications, check. Learning foreign languages, check. Differential calculus, not so much.
This observation is as true for technology vendors as it is for individuals. As the healthcare technology ecosystem grows increasingly complex, some vendors are reacting by shifting their focus, broadening their offerings beyond their expertise, or even reinventing themselves and their product lines completely. With hospitals and health systems making a major investment in electronic health records systems, it’s clear that the EMR vendors are inevitably going to own the principle interface. To succeed, other tech vendors need to find ways to augment those solutions by adding critical value and filling in the gaps.
Take alarm management solutions. Some in our industry have simply bolted on a middleware application to a communication platform. Others have opted to lead with a mobile communication app that puts a good-looking face on a less-than-robust alarm management system. In every case, the offered solution is less than best-of-breed, according to an independent KLAS report on alarm management.
There is a better way. From my vantage point, doing one thing, and doing it better than all others, is a foundational strategy. For more than 20 years, our primary focus at Connexall has been on creating the industry’s best product and broadest possible connectivity while delivering a superior customer experience. We do that by partnering with other best-of-breed providers, such as Voalte. Using the best middleware solution along with the best mobile communication platform creates a “one plus one equals three” outcome for our joint customers.
Just as Connexall was acknowledged by KLAS in its 2014 alarm management study, so too was Voalte acknowledged in 2015 for its secure messaging capabilities. The recent KLAS report recognized Voalte as a strategic secure messaging provider that leverages their experience partnering with other providers to achieve deeper integration per client than all other vendors.
This business model is widely accepted in the consumer market, where leading companies frequently form partnerships that strengthen their own market position while delivering better products and services to consumers. Apple and Nike collaborate on digital fitness software. Starbucks and Spotify team up on a music subscription service that awards listening points redeemable for coffee drinks.
What these and many other companies have learned, and what healthcare technology vendors need to realize, is that together, we can bring the best of both solutions without compromise. Clinical communication is critical communication. When lives are at stake, compromise is not an option. I’m no Isaac Newton, but I know that much.
John Elms is President of Connexall USA and an accomplished executive with more than 25 years of senior management in the high-tech industry, including CEO roles at a public company, a venture-backed startup and his own entrepreneurial ventures. In the five years since establishing Connexall USA, John has guided the company from a position of limited brand recognition in the United States to a leading market share position and the number-one KLAS rating among middleware vendors, attaining a position in the top 4 percent of all vendors rated by KLAS.