Who makes the important purchasing decisions in your family? That’s probably a pretty easy question. Now consider one that may not have such a clear answer: Who makes the important purchasing decisions in your hospital?
When I started at Voalte more than five years ago, we were typically engaging in conversations with hospital CIOs about healthcare communication. Over time, those discussions began to include the CNO as well, bringing in the important perspective of nurses and nursing leadership. Lately, I’ve noticed an increasing interest in healthcare communication from numerous people throughout the hospital, with many more roles participating in system selection and purchasing decisions.
It makes sense. After all, a healthcare communication platform can impact so many hospital initiatives, from noise reduction to patient safety to meaningful use of electronic medical records. Nowadays, it’s not surprising for the Voalte team to meet with people in emerging roles that have a vested interest in bringing communication up-to-date, including:
- Chief data analytics officer
- Chief experience officer
- Chief innovation officer
- Chief data scientist
Then there are the committees, each with its own concerns, goals and stakeholders. Again, it’s not hard to imagine how a healthcare communication platform can impact every one of these areas:
- Alarm management
- Patient safety
- Patient satisfaction
- Strategic planning
- Quality assurance
- Medical records
Last week, I attended the Healthcare IT Marketing and PR conference (HITMC) in Atlanta. In one session, 300Brand’s Nicole Burdette and Mary Tobin spoke about the increasing complexity of the healthcare IT market, and cited a study showing financial and supply chain administrators will have as much influence on purchasing decisions as physicians and other clinicians over the next couple of years. This caused me to wonder: Have healthcare communication decision-makers changed again in such a short time?
To get to the bottom of it, I figure there’s only one place to turn … to you! Take a minute to answer this quick, three-question survey. Your response will help us continue evolving to answer the needs of the decision-makers who are working so hard to improve healthcare and health IT.
Naila Maroon is Marketing Communications Director of Voalte.