As a young rep starting off in technology and healthcare, I was thrown into a whole new world that I never expected. Immediately, I was given an overwhelming amount of knowledge, talking to some of the best individuals in healthcare. Eight months later and I love every minute of it. I get to develop relationships with the people that make a difference everyday…. Nurses!!!
Tradeshows are nothing new. Almost every b2b company attends a conference of some sort. For me however, the ANCC National Magnet Conference that took place in Los Angeles, California this past month was my very first tradeshow.
The 2012 ANCC National Magnet Conference is where clinicians go to celebrate nursing, let their hair down, and have a good time!! This is the nursing conference to top all nursing conferences. Hospital organizations send their nurses to ANCC to celebrate being designated (or re-designated) as a Magnet Hospital, the highest clinical honor to be had.
What made ANCC so special was that it was a conference dedicated solely to nurses. As a vendor, we were there to show our Voalte solution but we were also there to celebrate clinical excellence. This conference was all about showing nurses a different way to manage the craziness of their daily work lives through our solution, putting a smile on their faces, and making relationships with those that matter most.
The amount of sweat and stress that goes into making this conference happen becomes worth it when you get the chance to speak face-to-face with the nurses. These nurses come from all different backgrounds and environments; each one having a different perspective, but all having the same caring heart that makes them so special. Seeing the a-ha moment after demoing our solution was just icing on the cake.
The take away… The solutions you sell are one thing, but the people you meet and the relationships you make are what really count. ANCC opened my eyes as to why we work hard at doing what we do. It’s a shout out to nurses because they are the ones that matter most!