The ‘Jobs to Be Done’ mindset extends into healthcare.
By Alex Brown, Director of Marketing and Strategy, Care Communications, Hillrom
What comes to mind when you think of Snickers? If you’re like me, you probably think about a way to keep from getting “hangry” when you’re on the go. The nutty deliciousness of a Snickers bar is one example of how a product successfully does a job for a consumer, which is the goal of every good product manager. Read more